The tech giant may be forced to permit competing app stores within the United Kingdom.

Placeholder image Illustration of app stores

The iPhone maker could be required to permit rivals to operate their own app stores on Apple devices in the UK, following a ruling from the competition regulator.

This represents a significant change to the company's infamous "walled garden" where apps can only be downloaded from the company's App Store.

But the UK competition watchdog has classified both Apple and Google as having "strategic market status" - indicating they have a lot of power over mobile platforms.

Watchdog Findings

The regulator said the tech firms "may be limiting innovation and competition".

But the regulator emphasized it did not "determine or presume misconduct" from the firms.

"The app economy generates one and a half percent of the British economy and sustains around four hundred thousand positions, which is why it's crucial these sectors function properly for enterprises," commented a senior official from the CMA.

Approximately 90-100% of UK mobile devices operate using Apple or Google's mobile platforms, creating what the authority calls an "virtual monopoly".

Based on current data, 48.5% of British smartphone users own an Apple device - which runs the iOS operating system - with the vast majority of the remaining users using the Android OS.

The Company's Response

The regulatory probe focused on how dominant the companies' own applications are versus competitors - as well as their web applications and platform software.

It is unknown what changes the regulator will seek to implement, but earlier it published guidelines outlining potential measures it could take.

These include mandating it to be more straightforward for people to transition between iOS and Android phones, and for both companies to rank apps "in a fair, objective and transparent manner" in their app stores.

Apple particularly may be required to allow alternative app stores on its devices, and let people to download programs straight from companies' websites.

This would mirror a similar ruling in the European Union, which previously took action against the company for restrictive practices.

The technology firm warned the United Kingdom could lose access to receiving updates - as has happened in the European Union - which the organization attributes to heavy regulation.

For example, some AI capabilities which have been rolled out in other parts of the world are not accessible in the European market.

"We faces intense rivalry in every sector where we operate, and we work tirelessly to create the finest offerings, solutions and user experience," the company said in a release.

"The UK's adoption of EU-style rules would undermine that, resulting in consumers with weaker privacy and safety, slower availability to new features, and a fragmented, less seamless user journey."

Google's Position

Android users can presently use third-party app stores - though critics say they are not as smooth as Google's own Play Store.

The CMA's roadmap said the search company may have to "modify the interface" of installing applications straight from websites, as well as "remove user frictions" when using third-party platforms.

"There appears to be no the justification for today's designation decision," a Google competition lead remarked.

The executive said "most" of Google device owners use third-party platforms or download apps directly from a developer's website, and asserted there is a far greater range of applications offered for Android users compared to those on Apple devices.

"Currently available are twenty-four thousand Google-compatible devices from thirteen hundred phone manufacturers globally, facing strong rivalry from Apple's platform in the United Kingdom," the representative added.

Google's platform is an open-source operating system, which means creators can utilize and develop on top of it for no cost.

Google argues this means it promotes competition.

But consumer groups said restrictions on these firms' dominance in different nations "are already helping businesses to develop and providing customers more choice".

"Their dominance is now creating genuine problems by limiting options for users and market rivalry for businesses," stated a policy expert.

Krystal Stewart
Krystal Stewart

A serial entrepreneur and startup advisor with over a decade of experience in tech innovation and venture capital.