German Far-Right Dictating the Political Narrative, Research Finds

Established parties in power are increasingly allowing the far right to set the political agenda, as per a recent study carried out in Germany.

Researchers discovered that this phenomenon has inadvertently benefited far-right parties by validating their ideas and spreading them to a broader audience.

Analysis Drawing from Over 20 Years of Media Coverage

The results, released in the academic journal on political studies, relied on an computerized content review of more than 520,000 articles from six national publications.

Capital-based scholars noted that as the far right shifted from marginal topics in the late 1990s to core themes like assimilation and immigration, mainstream parties progressively adapted their communication in response.

This adjustment amplified the dissemination of these ideas and signaled to voters that such stances were acceptable.

Consequences for Democratic Systems

"Public discourse by mainstream political groups is crucial in the electoral success of the radical right," stated a expert in political behavior involved in the research.

"This factor has been underestimated," she added.

The effect was noticeable even when conventional groups were condemning the far right. "They still receive focus," the expert commented. "The main point is that because we live in such a struggle for visibility, this focus is crucial."

Normalisation Effect Across the Continent

While the study was focused on the German context, this mainstreaming phenomenon is likely to apply to nations throughout the European continent.

"You see this a lot in German and British news outlets," explained another researcher. "The far right makes a statement and everybody begins discussing it for one week."

"Even if you're opposing it, you're echoing it," he stated.

Hardening of Public Discourse

At times, leaders have also hardened their language to match that of the far right.

In a recent interview, a former German chancellor called for widespread deportations and urged them to happen "more often and faster."

Comparable examples can be found across Europe, as elected officials from countries including the UK to France adopt the language of the far right, particularly on migration.

This has formed an feedback loop that was unthinkable a ten years prior.

Core Issue: Who Dictates the Narrative?

"{If you're a centrist party and you are talking about societal topics – immigration, assimilation – in a way that is dictated by the pace of the far right, that's the essence of narrative control," explained a researcher.

Other political parties have taken additional measures, attempting to emulate the strict platform of the far right, despite studies suggests that doing so leads voters to cast their ballot for the radical faction.

Gradual Impact and Public Perception

The extent of data gathered revealed that the influence of radical groups had been gradual and had grown with the passage of time.

"Public perception doesn't change from day to day," stated a co-author. "However, when you encounter this pessimistic narrative around migration every second week, and it is being disseminated not only by radical groups but also, for example, by mainstream political organizations, then of course this narrative gains more traction."

Requirement for Established Parties to Carve Out Their Distinct Discourses

The study highlighted the necessity for mainstream political parties to carve out their distinct discourses, especially on topics such as migration and assimilation, rather than constantly trailing after the radical right.

"It's like a dance," said one researcher. "If the conductor is far-right and you're reacting to it, you cannot decide which tune should be playing."

Krystal Stewart
Krystal Stewart

A serial entrepreneur and startup advisor with over a decade of experience in tech innovation and venture capital.